Program scheme

  • 09:00 – 11:00
    A: Big Inventory

    • Key Note Speaker: Les Binet, Head of Effectiveness, adam&eveDDB
    • Discussion: What does not work in communication today?
    • 10 Minutes of Fame: 10 Years of PIAF

  • 11:30 – 13:30
    B: How to do it better?

    • Client Presentations
    • Creative star: Guido Heffels, Chief Creative Officer, Heimat Berlin
    • 10 Minutes of Fame: 10 Years of PIAF

  • 14:30 – 16:30
    C: Parallel sections

    • Advertising 
    • PR 
    • Public Sector

  • 16:30 – 18:00
    Cocktail party, networking