Program of Communication Summit 2025

An expert in marketing effectiveness and one of the key figures at System1, a leading research company that helps the world’s biggest brands and agencies create impactful advertising through a deep understanding of emotions and creative potential. Their database of over 100,000 tested ads provides valuable insights that enhance campaign effectiveness. At Communication Summit 2025, Andrew will demonstrate why trust is the key currency in today’s media landscape, how brands build it through broad-reaching channels, and which campaigns truly succeed in this regard—all backed by data and concrete examples.

Since 1999, Rostislav has worked in the media, and since 2006 he has been with the agency PR.Konektor. Within the Konektor group, he focuses on integrating communication techniques and experts from various areas of marketing. He leads the CEE division of Eurocom Worldwide, one of the largest global networks of independent PR agencies, where PR.Konektor represents the Czech and Slovak Republics. He studied sociology and social policy at the Faculty of Social Sciences at Charles University, and integrated marketing communications at the University of Finance and Administration (VŠFS).

Kristina is the head of quantitative research with over 20 years of experience. She has worked at TNS Factum and GfK, where she led teams and departments focused on branding, advertising, finance, and automotive. She has extensive experience with both local and international research, particularly in tracking studies, consumer behavior, and advertising effectiveness measurement. Today, she leads a team of analysts and consultants developing new research methodologies and products.

She leads the implementation of the sustainability and social impact strategy at CME, a media group operating six television channels across Central and Eastern Europe, including TV Nova. Her goal is to minimize the carbon footprint of television productions and inspire viewers to make sustainable choices. She focuses on audiovisual content with social relevance and its impact on audiences.

Previously, she worked as an external reporter for The New York Times, covering a wide range of social, political, and cultural issues in the Czech Republic. In 2017, she contributed to a series of articles that received the Pulitzer Prize for International Reporting. She has also worked for the Office of the President of the Czech Republic, the European Parliament, and various national and international clients as a media skills trainer.

Sebastian is a Principal Advisor for international programmes at the Behavioural Insights Team (BIT). As a behavioural scientist, he has worked on a broad range of policy areas including gender equality, health and wellbeing, poverty reduction, employment, and financial inclusion. As an evidence-based innovation expert, he oversees social impact projects and advises governments, government agencies, and social purpose organizations in applying behavioral science and evaluation innovations to achieve sustainable development goals. Before joining BIT, Sebastian worked in research and consulting roles across the academic and private sectors, focusing on education, integration, environment, and competition projects. He holds an MPA from Brown University with a specialization in evidence-informed policy and a BA from the University of Toronto with majors in sociology and political science and a minor in psychology.

She has been working at T-Mobile for six years. As part of leading the marketing communication team, she played a key role in creating the new communication platform MeziSvými and marketing campaigns that leverage innovative strategies to engage customers. Since March 2025, she has been focusing on overseeing brand strategy across the company and key projects within the Deutsche Telekom Group.

Iva has over twenty years of experience in advertising agencies such as TBWA, McCann, Ogilvy, and Publicis, where she held positions as Account Director and Managing Director. She coordinated the Dove brand as a CEE Account Director for more than 17 countries and was instrumental in launching the Real Beauty platform. She also has extensive experience with Mastercard communication across multiple countries through the Priceless campaign, as well as working with strong local brands such as Komerční banka, Stock Plzeň, O2, Zentiva, and ČEZ.

A strategist and coach fascinated by human behavior, Zdeňka is passionate about helping both brands and individuals achieve their goals. She holds the prestigious IPA Brand Excellence Diploma from London and is currently completing her studies at Sweden’s Hyper Island. Her talks are inspiring, sometimes provocative – and always designed to shift your perspective.

Marek has over 15 years of experience in Communication. Almost 10 years in PR agency, for the last 5 years he has been leading PR team in IKEA Czech Republic, Hungary and Slovakia. Among his competences he manages reactive, proactive and active communication externally through media & strategic influencers relationships, contribute to internal communication and lead crisis communication.

Zdeněk has many years of experience in the field of B2B and education. He has been working at Mediaboard for 5 years, currently as a Commercial Director. For him, the main topic is the effective connection of the right know-how and modern data tools.

For over 10 years, Ivo has been connecting brands with influencers, helping companies boost both sales and brand awareness. He values a fair and ethical approach – which is why he co-authored the ethical code Fair Influencer. He has worked on campaigns for brands such as Komerční banka, Košík.cz, Shoptet, Husky, and the Czech Academy of Sciences.

Josef has been active in the world of show business and Instagram for more than 9 years, primarily as a manager of influencers and public figures. His current clients include Dominika Myslivcová, Andrea Pomeje, and Denisa Nesvačilová. Unlike many other managers, he doesn’t stay behind the scenes – he often appears alongside the influencers he works with. In recent years, he has also been developing his own presence as a micro-influencer.

Eliška specializes in strategic marketing and social media with a strong focus on performance and business impact. She primarily works with media brands and their social media presence. At the Mafra group, she is responsible for social and brand strategy, aiming to connect and strengthen the performance of individual brands across platforms. Previously, she served as Head of Social Media at FTV Prima and now externally contributes to building the Prima COOL brand on social media. She doesn’t just support brands – she also helps various influencers manage their profiles and campaigns.

Petr has been active in the media world since 2004, when he began his career in sports journalism. Over time, he moved through PR and marketing agencies into media agencies. He spent most of his time in the digital department of EssenceMediacom (formerly Mediacom Prague), where he also met Marek Bačo. During this period, he and his colleagues founded the Instagram profile Svět Influencera (“Influencer’s World”), which he has been managing since its launch in 2019. He is currently working on the client side.

Marek is the Chief Media Strategist and Managing Director at the media and communications agency EssenceMediacom Prague. In addition to creating strategies, he is also involved in innovating media and content services. He studied marketing communication at VŠFS and has worked in marketing and media for over 20 years. His extensive managerial and marketing experience comes primarily from digital, creative, and media agencies. Before joining EssenceMediacom, he led business and client service at the performance agency H1.cz, where he also oversaw campaigns for a number of leading e-commerce clients in the Czech Republic and Slovakia.

Karel has been working in advertising and marketing for over 20 years. In the past 10 years, through his company BRAND.FAMILY, he has created marketing and brand strategies for hundreds of businesses. He works as a consultant, lectures at NEWTON University, and, last but not least, helps manage the brand of a wonderful eco-friendly home and personal care range from Moravia – Tierra Verde. He describes himself as a "jester of kings" – someone who is allowed to speak the truth to those in power. And have some fun while doing it. So let’s see what surprises he has in store.