The Program Structure:

  • 08:00 – 09:00
    Registration of participants

  • 09:00 – 11:00
    A. The Consumer is Dead, Long Live the Human!

    Trends, strategy, inspiration 

    • Presentation of top Client
    • Agency of the Future
    • The role of technology
    • Keynote Speaker: Richard Shotton

  • 11:00 – 11:30
    Coffee / tea break

  • 11:30 – 13:30
    B. How to Do It

    • Applying behaviour science in Czech Market
    • Panel Discussion
    • Best and worst practices
    • Independent experts

  • 13:30 – 14:30
    Lunch

  • 14:30 – 16:30
    C. Paralel sections

    • Advertising
    • PR 
    • Public Communication

  • 16:30 – 18:00
    Coctail, Networking