- 08:00 – 09:00Registration of participants
- 09:00 – 11:00A. Big Inventory
Moderation: Jan Patera, Consultant, Blue Events
Are we ready for all the changes in marketing and communication? Let´s look at the commonest marketing mistakes, and what we can learn from them.
10 minutes of fame: The best „creative idea“ in 10 years of PIAF Awards
How (not) to manage the marketing transformation
How (not) to communicate in Czech Republic
What did we learn from our inventory checking
KEYNOTE: What does (not) work in communication today
- 11:00 – 11:30Coffee / tea break
- 11:30 – 13:30B. How to do it better?
Moderation: Marek Hlavica, Director, Association of Czech Communications Agencies / Managing Director, Prague International Advertising Festival
Case studies prooving the positive effects of well managed communication both in marketing and PR.
10 minutes of fame: The best „art of delivery“ in 10 years of PIAF Awards
100 years of Vitana: How to combine traditional and digital channels
How to open the company to the media
15 years of recycling campaign - ups and downs
The making of a truly authentic campaign
„All you need is love!“
- 13:30 – 14:30Business lunch and networking
- 14:30 – 16:30C. Parallel sections
C1. Advertising Inventory
Jan Patera, Consultant, Blue Events
How can clients and agencies find a common ground? Is your brand mentally and physically available? Are you investing in the right media channels? Do you preface kreativity over price promotions?
Zuzana Čechová, Director of Pricing and Product Communication, České dráhy
Ondřej Sitta, Project Manager, Seznam Native
C2. PR Inventory
Where does PR stand today? Above, below or in the middle? The integration is approaching and the combination of the traditional PR with other disciplines can have various forms. Which models can truly change the attitude towards a brand?
Jiří Cívka, Senior PR Manager CZE & SK, Axa
Ondřej Fér, Editor in Chief, M&M
C3. The Hardest Nut
Even the most boring institution can communicate with the public in an engaging way. We will show on concrete examples which tools can be used for it, what to follow and what to avoid. We will also look at how the communication in the public sphere change over the last 10 years.
Zuzana Gedeonová, Social Media Manager, Conectart
Alžběta Králová, Founder, Institut of Political Marketing
Barbora Podhrázská, Director of Marketing and Travel, Brno City Council
- 16:30 – 18:00Afterparty