Program

  • 09:00 – 11:00
    A. The consumer is dead, long live the human

    Moderation: Jan Patera, Partner, Blue Events

    How technology can help you get closer to real people

    Jan Podzimek, CEO, PRIA System

    Get out of the marketing bullshit

    Jakub Marek, Senior Brand Manager Gambrinus, Plzeňský Prazdroj

    Interview: Why do I dream of working in advertising

    Jaroslav Salon, author of the campaign „in czechia we dont say“

    KEYNOTE The Choice Factory: Applying Behavioural Science to Marketing and Communication

    Richard Shotton, Founder, Astroten

  • 11:00 – 11:30
    Break

  • 11:30 – 13:30
    B. How to make communication more human

    Moderation: Marek Hlavica, Director, Asociace komunikačních agentur

    The corporate poverty and misery

    Václav Bálek, Head of Communications, Allianz pojišťovna

    Turning „company mission“ into real life

    Jana Ptačinská, Communications Manager, Kofola ČeskoSlovensko

    First listen, than communicate

    Kateřina Fišerová, CEO, SmartEmailing

    Refresh your Czech

    Jiří Chrást, Director, Akademie ČTK

    Watch your mouth

    Petra Dolejšová, Layer

  • 13:30 – 14:30
    Lunch

  • 14:30 – 16:30
    C. Let´s do it

    Moderation: Jan Patera, Partner, Blue Events

    Where to communicate with people

    David Čermák, Aktivační agentury AKA

    Robert Chmelař, CMO, Bohemia Energy

    Why peole enjoy eSport more and more and how to take advantage of it

    Ladislav Dyntar, CEO, Good Game

    What kind of advertising do people really want to read

    Kristýna Dlasková, Editor, Seznam Native

    Panel discussion: Let the public institutions speak more like ordinary people

    Moderation: Marek Zeman, Public Affairs Manager, ING


    Panellists:

    Martin Švehla, independent consultant
    Markéta Pánková, Národní pedagogické muzeum J. A. Komenského
    Jan Matoušek, Česká asociace pojišťoven

  • 16:30
    The end