Havas PR Prague
In 2007, he joined the communication agency Havas, where he became one of the two PR directors. His experience includes providing communication services to companies such as Google, Heineken, Continental, Westinghouse Electric Company and Toyota Peugeot Citroën Automobile. He studied journalism and media studies at Charles University. Now he lectures at the Faculty of Social Sciences of Charles University and occasionally at the University of Economics in Prague.
At the Communication Summit he is the guarantor of the "PR inventory" section, where he wants to focus on the progressive integration and interconnection of traditional PR with other communication disciplines. What types of campaigns can actually change consumers' relationship to brands? This is one of the topics Michal will focus on in the discussion with participants.