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David Čermák

Since 2008, he has been a director of Momentum Czech Republic from McCann Group. He is a member of the Asociation of Communication Agencies (AKA) Presidium and Chairman of the AKA Activation Agencies section. He has been active in the advertising industry since 1994 and has served in senior management roles in both local and international communications agencies. He specializes in strategic marketing consulting, branding and activation marketing. He graduated from Executive MBA at Thunderbird Arizona.

At the Communication Summit 2019, he will present results of a new research into investment in communication channels in the Czech Republic, which he has been dealing with since 2016. Thanks to Nielsen Admosphere, we are able to extend the data from monitoring of expenditure on paid advertising in classical media and into display and video ads monitored by SPIR. As a result, we can see the whole picture of marketing budget investment and it makes us a better planners. This year, AKA's research should reach a stage where more complex analyzes can be performed within a longer period of time. It is possible to look not only at tendencies between channels, but also at investments in different segments and to analyze how investment in advertising precedes GDP.