He got involved with marketing during his studies at the University of Australia. He then gained experience in a marketing agency in London. After returning to the Czech Republic, he joined Seznam.cz, where he took care of the monetization of services and the concept of new advertising products based on native advertising. Last year he launched the Seznam Native project, which helps clients to create attractive content.
At the Communication Summit 2019, he will focus on the myths surrounding sponsored content. He will show which role does content play in marketing communication and when it makes sense to use it. Ondřej will also show how the approach to content in the Czech Republic differs from abroad. Are we on the right track or do we need an inventory right now?