Her goal is to show Alza in all communication channels as a business, where it is worth shopping. Also it should strengthen its position as a sought-after employer. Alza should be well known not only for the vast offer of 200,000 products, but also for developing exciting innovations, unique services and employing extremely talented people. Her professional experience is also valuable in being able to compare "the two worlds". "In a corporations, things are done is a certain way, a lot is planned for a long time ahead, and when someone comes up with an innovation, it needs to be carefully considered," she told Hospodářské noviny. Alza, on the other hand, acts more like a start up, where changes happen very quickly and are implemented in the daily business.