“The more freedom we get from a client, the better we work,” said Guido Heffels, one of the most acclaimed creatives in Europe and the creative star of the Communication Summit 2019. He is the co-founder and CCO of German communication agency Heimat. In 1999, together with his two partners they started the agency, which now has 300 employees and four offices - in Berlin, Hamburg, Vienna and Zürich. Heimat is among the most awarded agencies in Germany from the very beginning, later they were repeatedly named the best independent agency in Europe. Since 2014, Heimat has been part of TBWA network. For the last 20 years, Guido and his team have been creating all the amazing campaigns for Hornbach DYI chain stores. Among their clients are Swisscom, Adidas, Airbnb, Google, Pattex, Loctide, CNN, OTTO, Siemens amongst others.