The moderator of the section called „The hard nut to crack“ about the communication in the public sector has has been working in PR for twenty years. During that time he has gone through a number of positions from PR agency to leading the communication of Czech National Bank. In his career, he has worked in both the private and public sectors, mostly in finance and financial markets. He took part in the AXA financial group entry to the Czech market and also led the communication related to the end of the Czech National Bank's exchange rate commitment, which was the hardest nut to crack for him so far. In the past, he was awarded twice as a spokesman of the year and also won a Fénix Prize for a professional of the year in PR. Currently he works as a Public Affairs Manager at ING Bank.