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Miroslav Král


For more than 15 years he has managed sales, distribution and marketing in multinational technology companies Microsoft, Honeywell and O2 in the Czech Republic and abroad. He graduated from the Thunderbird School of Global Management in Phoenix, USA. In 2010, he founded a consulting firm MarketUP together with a partner and predicted huge potential for digital marketing services. But he had a different motivation from regular advertising agencies. While having a previous experience with sales, he wanted to share his experience with growth strategies and to do marketing that has a real business impact.

Soon MarketUP agency became one of the largest partners of global and local digital advertising platforms. The current team of 45 people designs and implements online strategies, brand building campaigns and sales support for clients in the Czech Republic and European countries. In 2017 and 2018, the agency advanced to the final stage of Google Global Partner Awards for EMEA in the Video Innovation category. Its clients include Orkla Foods (Hamé and Vitana), Billa, Häagen-Dazs, T-Mobile, A3 Sport, Oriflame, ABB, Jablotron and others.

At the Communication Summit he will speak in tandem with his client Michal Panocha, Director of Marketing Orkla Foods. They will give you a glimpse of how they have taken advantage of the growing influence of digital and have been successfully involved in building the Vitana brand in the last 5 years.