News

Brand Management 2018 about brands in a post-truth Era: Having no opinion is not a benefit

Can brands be nowadays neutral in their opinion? Just very hard. And such attitude will probably bring nothing good for them in the future. Marketers should take their share of responsibility for the mood in society, particularly in the social atmosphere that is strictly polarized, flooded by alternative facts and fake-news. These thoughts were discusses at the fourth annual Brand Management conference attended in CUBEX Centre in Prague by nearly 350 marketers and brand managers.


Brand Management 2018: What you can do right now to maintain your brand trustworthy

The Brand Management 2018, the bigest meeting of top managers and marketers in the Czech Republic, has just released the full program. The key note speaker Sean Pillot de Chenecey, the biggest world brands consultant, and 25 Czech experts and the most important advertisers will speak in the brand new Cubex Centre Prague and they will present particular cases to maintain brands’ trustworthy and authenticity in the post-truth era.


Communication Summit 2018 presented brands with purpose and wiped a border between marketing and public relations

Can a triangle "brand – good – business" really work? Or is it just a pose? How to communicate successfully in order to generate profit in addition to social impact? It was the main subject discussed at the Slovanský dům in Prague at the gathering of 400 visitors, both from companies and creative or communication agencies, Communication Summit 2018 at the of May.


Communication Summit 2018 has published the program

Top industry meeting of senior communication managers in our market will take place on May 30, 2018 at Slovansky dům in the centre of Prague. Communication Summit represents a new platform bringing together all stakeholders: representatives of clients -both companies and institutions, and communication and marketing agencies. The programme is focused on result-oriented communications – both from financial and social point of view.


Modern brand is clear, coherent and fair- fulfilling what has promised

The target of the third year of Brand Management was to uplift the importance of brands as an integral part of the company management and company strategy, projected into products, services, people, environment and communication. Among 14 speakers the biggest star was Rita Clifton, who has not just given the best speech but also moderated a unique debate of three prestigious brands that control their global marketing from the Czech Republic. Successful employer branding was interestingly presented by Pavel Stratil, CEO of Lidl. More than 400 participants of this year's Brand Management actively participated in the panel discussions concentrated mainly on how to elevate the role of brands so as to bear the attributes of clarity, coherency and leadership.


Brand Management 2017: Meeting of Those who Stand Firmly Behind their Brands

Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).


Back to Brands!

Brand Management 2017 conference will focus on strengthening of brands


To be simple is not simple, but allows to create an irresistible brand

Praha 23rd September 2016. Nearly 400 marketers, brand managers and experts in brand development have visited this year's Brand Management. The keynote speaker - Ken Segall introduced the magical concept of simplicity, inspired by more than 10years of his collaboration with Steve Jobs, summarised in his new book, Think Simple (participants received the book as a gift).


The program of Brand Management 2016 published

Balanced representation of industries and companies in different stages of development promises a very interesting discussion about managing of brands.


Think Simple! Bestseller by Ken Segall published in Czech

Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.


Brand Management 2016 conference helps with the development of irresistible brands

Brand Management 2016 plans to focus on creation and further development of truly irresistible brands. And the basic formula is announced in advance: make it SIMPLE. Steve Jobs made it, why not brand managers and other marketing professionals engaged with the developments on the Czech and Slovak markets? After the last year´s success of Jim Stengel, the organizers from Blue Events have invited another star of global marketing, Ken Segall, the man closely involved with the phenomenal success of Apple and other big brands, and just now has published his new book “Think Simple". Apart from this key note, Brand Management will bring a line-up of other amazing speakers and panelists, creators of brands – company owners, marketing directors and of course, also brand managers.


Successful brand = ambitious goals + understanding of customers + being always at hand ... and with lots of energy!

Blue Events, the market leader in the field of marketing conferences, has decided to expand the portfolio with a new project: Brand Management.


A world-renown leader in brand management to appear at the Brand Management conference premiere

The first Brand Management conference that will take place on the 23rd of September 2015 at Slovanský dům in Prague is bringing Jim Stengel.


How to bring joy back to marketing? Think differently and don’t be afraid to involve others

The 16th year of the Marketing Management conference was dedicated to the question of how to bring joy back to marketing.


What kinds of ads are bringing joy to consumers?

This year ´s Marketing Management conference that will take place on May 14, 2015 in ARCHA theatre, will bring an overview of the best campaigns that have attracted marketing experts compared with those that were attractive for consumers.


Program of the 16th year of Marketing Management asks a question: How to bring joy back to marketing?

The topic we have selected for the 16th year of the congress Marketing Management (May 14, 2015 in Archa Theatre, Prague) is difficult to grasp.


PR Summit 2014: PR has never been stronger, future is in integration

The sixth year of the prestigious conference PR Summit entitled Borders have been destroyed, Public Relations at the threshold of a new era has focused on the opportunities and threats of loose boundaries between PR and marketing, as well as the opportunities and challenges of measuring the effectiveness of PR, analysis and combining "big data," public communication, content hubs, social PR and connecting traditional and new communication channels.


How to succeed in an over communicated world

…was the theme of the Jubilee 15th year of Marketing Management Conference, which took place on May 14, 2014 at the Prague Žofín and was for the second time associated awarding the prices for the Marketing Act of the Year.