About the Conference

„Communication = Purpose & Profit“ or how to achieve greater financial and social effects through communication.

That is the main topic of Communication Summit 2018 – a common project of Blue Events and PIAF (Prague International Advertising Festival).

What is Communication Summit?

It is the biggest summit of senior managers in communication industry on the Czech market. It represents a new platform, where all parties meet together: both clients - representatives of companies and institutions, and representatives of the communications and marketing agencies. The atomization into individual communication disciplines (advertising, PR, digital, etc.) has already overcome. By joining forces (and communication silos) we can achieve a greater clarity and efficiency of communication.

What is it about?

Marketing communication is often perceived as a cost, while forgetting that the aim of effective communication is primarily to make a profit – financial and social.

Communication summit will therefore present case studies and tools that give communications the higher sense and social prestige (purpose) and at the same time guarantee clear results for the business (profit). Only if the purpose & profit are balanced, the communication can have long-term effects, understandable for customers and acceptable for company management.

Who is it for?

The Summit is intended for all those who are interested in effective communication in PR, marketing and advertising.

  • Companies, their communication and marketing people
  • Communication and PR agencies
  • Representatives of public sector, specialists, media

From the perspective of the jobs in companies we target on PR and marketing directors, managers, and specialists in communication, but also representatives of top management, who are aware of the fact what good communication can positively achieve (and the poor one can damage).

Our ambition is to achieve a similar structure of participants as the 'sister' Brand Management Conference, both as for the seniority and the representation of the various industries.